Games, Games, and more Games

We've been at the Austin Game Conference for the last day or so. This is an amazing opportunity to see what's on the horzon for branding and marketing. As we all know, everyone and the grandmother from the marketing community is trying to cater to this demographic. Why? Well, beacuse it's a true community!

Well, there are tons of big wigs here. Everyone from Michael Dell to Robert Drobish of K2 Networks, is speaking at this event. But where is the brandng and marketing community? Well, what we've noticed is that, these gaming companies recruit from the inside. If you want a job in this community, you need to be apart of this community (or at least know someone on the inside and understand it. When was the last time you played WoW for 6 hours straight?). That's the way we work though. Comapnies all over this globe recruit from within. The reason is simple. These recruits understand the culture. This showed us something.
Look if you really want to create or enhance a brand that lasts long in the eyes of the consumer, then you must understand the culture. Speak the language, look the part, and know the content.
If you're a marketing company that's clamouring to reach a new demographic in this gaming community, you need to recruit someone that understands that communuty. Because if not, you will not get out of the box and do something innovative. Consumers are bored. Do something new, but don't patronize the community and the culture it represents.